Services - Tropic Consulting

How we can

...work together

We offer retail and wholesale consulting, campaign production, retail and wholesale development, and public relations and marketing services, available individually or in combination to meet client needs.

Retail & Wholesale Consulting

Tropic Consulting assists companies and brands to understand and analyze business alternatives from the first investigation of a new business to helping mature companies create new pathways for growth, providing its clients with objective guidance that diminishes risks and increases the likelihood of success.

Investment Analysis
Market and Competitive Landscape Analysis
Brand Positioning
Price Study
Growth Opportunities – Retail and Wholesale
Execution Strategy

Retail Development

Tropic Consulting works with brands to structure and develop brick and mortar and e-commerce sales, leaning on years of experience in developing and operating with success physical and online sales for major brands in the US market. The service package can include development of sales points and sales team, planning and execution of e-commerce structure, creation of point-of-sales’ concepts, evaluation and contracting retail locations, negotiation of rental agreements, and coordination of buildout with architects and contractors, and finally operation of all sales efforts.

Physical and E-commerce Sales Strategy
Point-of-Sale creation and Development
Location and Retail Space Recommendation
Project Execution and Administration
Retail team Coordination
Retail Operation

Production

Tropic Consulting has vast expertise in the creation and production of events, campaigns, pop-up stores, collection launches, parties, trunk shows, and other consumer experiences that focuses on maximizing the brand’s exposure to its target audiences. Tropic’s wide-ranging network of vendors allow for a smooth project execution.

Campaigns
Events
Consumer Experiences

Public Relations & Marketing

Tropic consulting uses a results-oriented approach to marketing analysis and initiatives that aim to optimize the return on its clients’ investments in the short and long term. Tropic Consulting’s public relations know-how is crucial towards helping its clients cultivate and nurture deep media, digital influencers, and VIP relationships that allow for organic exposure and rapid growth.

Digital Marketing development and coordination
Content and Social Media development
Influencer Strategy and Relations
Events production
Guest and Media Management

Have Questions?

Read Our FAQs

1. What services does Tropic Consulting offer to help my brand enter the U.S. market?

Tropic Consulting provides a comprehensive suite of services, including strategic consulting, retail development, production of events and campaigns, and public relations and marketing. We assist in market analysis, brand positioning, sales strategy development, and optimizing marketing efforts to ensure your brand successfully navigates the U.S. market.

2. How can Tropic Consulting help with market entry strategies?

We specialize in analyzing your brand’s unique needs and the competitive landscape to develop tailored market entry strategies. This includes investment analysis, identifying growth opportunities, and formulating execution strategies that minimize risks while maximizing your brand’s potential for success in the U.S.

3. What experience does Tropic Consulting have in the fashion industry?

Founded by Maria Carolina Tavares de Melo, who has extensive experience as an attorney and in various roles within the fashion industry, Tropic Consulting is well-equipped to support fashion brands. Our team’s diverse background allows us to address the specific challenges and opportunities that brands face in the U.S. market.

4. Can you help with both brick-and-mortar and e-commerce retail strategies?

Yes, we provide expertise in both physical retail development and e-commerce strategies. Our services include point-of-sale creation, location recommendations, and developing robust online sales channels to ensure your brand reaches consumers effectively across multiple platforms.

5. How does Tropic Consulting approach public relations and marketing?

Our approach is results-oriented, focusing on optimizing your marketing investments for both short-term gains and long-term growth. We develop digital marketing strategies, create engaging content, manage influencer relationships, and coordinate events to enhance your brand’s visibility and build strong media connections.

6. What kind of brands do you typically work with?

We partner with a diverse range of brands from Brazil and Latin America, particularly those in the fashion, retail, and consumer goods sectors. Our clients are typically trendsetters and innovators looking to expand their reach in the competitive U.S. market.

7. How do you ensure that the strategies you recommend align with my brand's identity?

At Tropic Consulting, we prioritize understanding your brand’s core values, vision, and target audience. We work closely with you to create strategies that reflect your unique identity and resonate with consumers, ensuring authenticity in all marketing and operational efforts.

8. What is the typical timeline for seeing results after partnering with Tropic Consulting?

The timeline for seeing results can vary depending on the specific strategies implemented and the market conditions. Generally, clients can expect to see initial impacts within a few months, with more significant growth and brand establishment occurring over a longer period. We provide ongoing support to ensure sustained success.

9. How can I get started with Tropic Consulting?

To begin your journey with Tropic Consulting, simply reach out to us via our contact page. We’ll schedule an initial consultation to discuss your brand’s needs, objectives, and how we can best assist you in achieving success in the U.S. market.

10. What distinguishes Tropic Consulting from other consulting firms?

Tropic Consulting stands out due to our deep understanding of the Latin American market and our extensive network within the U.S. fashion and retail industries. Our tailored approach, combining legal, operational, and marketing expertise, ensures that we provide holistic support to our clients as they navigate the complexities of entering and succeeding in the U.S. market.