I'm Carol — your brand advisory partner

The Visionary Behind Tropic Consulting

Tropic Consulting, founded by Maria Carolina Tavares de Melo, is dedicated to providing a comprehensive advisory service tailored for the retail, wholesale, public relations, and marketing sectors of the fashion industry. With a deep understanding of the needs of Brazilian and Latin American brands, we offer a holistic approach to market entry in the U.S.


Carolina, an attorney by trade, relocated from Brazil to Miami in 2006. She furthered her education, earning two LLM degrees in Comparative Law from the University of Miami. With a passion for fashion, she transitioned into the industry in 2009, gaining extensive experience in various capacities. Her unique background as a commercial attorney and operations director equips her with the insights necessary to guide brands effectively. By combining knowledge of legal matters, public relations, merchandising, sales, and finance, Carolina ensures that Tropic Consulting clients are well-prepared to navigate the complexities of the market.

I’m all about being

Committed to Your Brand’s success

Empowering your brand’s journey in the U.S. market.

Tropic Consulting is dedicated to ensuring that Brazilian and Latin American companies succeed in the dynamic retail landscape. With a profound understanding of market dynamics and a passion for cultural authenticity, our approach is meticulously crafted to address your specific needs. Whether you’re seeking to establish a robust retail presence, enhance your marketing efforts, or navigate complex public relations, every facet of our service is designed with your success in mind.

Your brand’s journey is not just about market entry; it’s about creating impactful connections that resonate with consumers. Through a blend of strategic insights and industry expertise, Tropic Consulting will support you in overcoming challenges, identifying growth opportunities, and developing tailored strategies that amplify your brand’s voice in the competitive U.S. market. Together, we’ll pave the way for your brand to flourish and leave a lasting impression.

"I Love What I do, and I Do it With Love"

— Carol Melo

How WE did it

OUR JOURNEY

2016

Foundation and Vision

In 2021, Maria Carolina Tavares de Melo established Tropic Consulting to address a critical gap in the market for Brazilian and Latin American brands seeking to enter the U.S. fashion industry. Drawing on her extensive legal background and experience in various roles within the fashion sector, Carolina envisioned a consultancy that would offer a comprehensive, 360-degree approach to brand development. The firm was founded in Miami, strategically positioning itself in a vibrant market known for its cultural diversity and fashion-forward thinking.

2019

Building Expertise and Client Relationships

By 2022, Tropic Consulting began to solidify its reputation as a trusted advisor in the retail and wholesale landscape. The firm expanded its service offerings, focusing on consulting, retail development, and public relations strategies tailored specifically for Brazilian and Latin American companies. With a commitment to understanding each client’s unique needs, Tropic Consulting cultivated strong relationships with various brands, helping them navigate the complexities of the U.S. market while positioning themselves for success.

2024

Recognizing Success and Expanding Reach

In 2023, Tropic Consulting celebrated notable successes as several of its clients successfully launched and grew their brands in the U.S. market. The firm’s unique blend of legal, operational, and marketing expertise enabled clients to establish a strong foothold and thrive in a competitive environment. As word of its effectiveness spread, Tropic Consulting began to expand its reach, attracting new clients and partnerships, and solidifying its role as a leading consultancy for Latin American brands aspiring to succeed in the United States.

... to be continued