Home - Tropic Consulting

A Miami-based advisory firm that specializes in assisting Latin American brands to enter the US market.

Who We Are

We Are Your Partner in Market Expansion

Unlock Your Brand’s Potential in the U.S. Market

Introducing Tropic Consulting, your dedicated ally in navigating the complexities of the U.S. market. With a wealth of experience and a passion for empowering Brazilian and Latin American brands, our team is committed to helping you unlock new growth opportunities. Our approach combines industry expertise with strategic insights, ensuring that each step you take is both informed and impactful. From market analysis and brand positioning to retail and wholesale development, we meticulously craft strategies that resonate with your target audience.

Our founder, Maria Carolina Melo, brings a unique blend of legal acumen and industry experience to the table, enabling us to offer a comprehensive perspective on brand development. We pride ourselves on building lasting partnerships with our clients, focusing on their specific needs and goals. Whether you seek to establish a robust retail presence, create engaging marketing campaigns, or optimize your public relations efforts, Tropic Consulting is here to transform your vision into reality. Together, we can elevate your brand’s identity, enhance your market presence, and drive sustainable growth in the competitive U.S. landscape.

Signature services

How we can help you

Tropic Consulting offers a range of services, including: consulting, campaign production, retail and wholesale development, public relations and marketing. The services can be selected individually or in combination, according to each client’s needs.

1. Retail & Wholesale Consulting

2. Retail & Wholesale Development

3. Marketing & PR Solutions

Our Clients:

Client love

“Dedication and focus are Carol’s strongest and most determinant characteristics. By working with her, we are certain that we will achieve great results. This is the reason we have been together for 4 years”.

“Carolina has helped the Miami Design District engage proactively with the wonderful Brazilian community that lives in and visits Miami. She has made a meaningful contribution to our growth”.

“Carol’s energy and passion for discovering new talents in different areas makes her the perfect correspondent for Vogue Brasil in the United States. Her talent is polyvalent, including content production, branding, brand consulting and impeccable events organization”.

"Success in business comes from doing what you love."

"And I Love What I do!"

— Warren Buffet & Carol Melo

Your Brand, Our Expertise

Navigating Success in the U.S. Market

Unlocking Opportunities for Latin American Brands

At Tropic Consulting, we understand the unique challenges and opportunities that Brazilian and Latin American brands face in entering the U.S. market. With a staggering 47% of consumers in the U.S. actively seeking diverse products that reflect cultural richness, the potential for growth is immense. Our team leverages extensive market knowledge and strategic insights to help brands position themselves effectively, ensuring they resonate with the American audience while retaining their authentic identity.

From retail development to strategic consulting, we empower your brand with tailored strategies that are backed by data. For instance, brands that effectively utilize e-commerce have seen a 24% increase in revenue year over year. Our services span from meticulous market analysis and brand positioning to the execution of vibrant marketing campaigns that engage your target demographic. We also facilitate retail and wholesale development, ensuring your products reach the right consumers through the right channels. With Tropic Consulting, your brand is not just entering the U.S. market; it’s making a splash.